Design Thinking Framework
CREATIVE INNOVATION DELIVERY
A modular framework to lead organisations through the challenge of developing and applying breakthrough creativity with real commercial value and growth potential.
3 STEP FRAMEWORK
Interrogating the fundamental drivers behind an organisation’s challenge
Pressure test assumptions
Navigate & interpret biases
Refocus organisation’s objectives
Disruptive creative thinking based on robust foundations
Augment existing data with deep insight
Apply cross-discipline creativity
Generate powerful, imaginative and robust concepts
Design, test and build to move from concept to commercial reality
Apply real world checks and balances
Hone, refine and perfect proof-of-concept
Produce commercially-viable breakthroughs
Matter 3D Outputs
Relevant and credible concepts
Diverse range of evolutionary-to-radical breakthrough concepts, targeting real needs and identified commercial opportunities.
More than concepts alone
Commercially-oriented plans and roadmaps for the implementation of concepts into the organisation’s operations.
Fit for today and the future
Strategic innovation pipeline defining and delineating the right sequence, speed and priority for rolling out new concepts.